Category: Articles

We want to help our customers and partners stay ahead of the curve in the complex and rapidly changing world of benefits and health care. bswift encourages dialogue and offers useful information through our resources.

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Mark Bertolini of Aetna speaking at bswift's Idea Exchange conference in 2018

Articles — Jun 4, 2018

Mark Bertolini: Your zip code matters

Aetna Chairman and CEO tells employers at bswift’s Idea Exchange that life expectancy is shaped more by where you live than how you live.

Articles — Apr 26, 2018

365 Days of Benefits

When we have a whole year to learn about our benefits, why cram all of it into just a month or two?Here are 3 quick tips for helping your workforce engage with their benefits year-round.

The bswift office with their values of Higher Standards, Greater Accountability and More Fun written on the wall

Articles — Apr 3, 2018

What Defines bswift: Turning Values into Action

At bswift, our values of Higher Standards, Greater Accountability and More FUN create a unifying culture that make us proud to call ourselves ‘bswifters”.

Articles — Feb 27, 2018

Traditionalists Through Gen Z: Benefits Administration and Your Multigenerational Workforce

Employee benefits should ideally be administered in a way that is accessible and helpful to everyone. Here’s how you can provide the best enrollment experience for your multigenerational workforce.

Aetna Chairman and CEO Mark T. Bertolini speaks at the Idea Exchange by bswift conference in May 2017.

Articles — May 22, 2017

Health Care Reform: Thoughts from Miami, Washington and Beyond

One of the many highlights from this Idea Exchange 2017 was Aetna Chairman and CEO Mark T. Bertolini and Aetna Vice President and Head of Public Policy, Bonnie Washington, joining us to discuss recent movements on federal health care reform.

Articles — Mar 13, 2017

An unexpectedly rewarding partnership

Reed Smith of CoBiz Insurance was recently named Benefits Selling’s 2016 Broker of the Year.