Intuitive Benefits Platform,
Better Employee Experience
With our comprehensive employee benefits platform and top-rated mobile app, empower your workforce to choose the right benefits for themselves and their families.
Meet Employees Where They Are
A personalized benefits experience, multilingual support in 150 languages, and mobile access to benefits information make benefits simple and accessible for everyone.
Emma EnrollPro™: AI-Powered Benefits Enrollment Made Easy
Powered by Mindful AI™, Emma EnrollPro offers personalized benefits recommendations based on health profile, cost of care, and plan options, guiding employees to time and money savings.
Engage Employees Effortlessly
Personalized employee communications deliver the right information at the right time, enhancing employee benefits engagement, increasing utilization, and improving ROI.
Be Delighted by Our Devotion to Client Service
Ready to elevate your benefits strategy? Our client service leads the industry because we prioritize you, your goals, and your employees in everything we do.
Be Delighted by Our Devotion to Client Service
Ready to elevate your benefits strategy? Our client service leads the industry because we prioritize you, your goals, and your employees in everything we do.
From Implementation to Ongoing Support
We develop a deep understanding of your plans and assign a dedicated relationship manager and executive sponsor to walk you through every step toward achieving your goals.
A Service Model You Can Trust
Transparency is fundamental to our operations. For decades, bswift has specialized in health and wellbeing benefits, delivering unmatched expertise through a rigorous, service-first approach.
Engagement Beyond Enrollment
Though annual enrollment may be your peak season, we provide year-round support for HR teams, matching your timelines and delivering timely solutions for all your ongoing needs.
Better Benefits for Better Outcomes
Enhance Employee Experience
Navigating benefits shouldn’t be a headache—for you or your employees. bswift’s end-to-end benefits administration platform helps employees easily learn about, select, and manage their benefits easily without the hassle. With tailored AI guidance for enrollment that 78% of customers find helpful and a 94% customer satisfaction rate in the service center, employees get what they need faster.
HR AI: New Study Reveals AI’s Potential for the Employee Experience
A recent bswift-commissioned Forrester study reveals that AI isn’t just another fleeting trend in the HR landscape – it’s a catalyst for change.
Flexible and User-Friendly: bswift Benefits Enrollment Solutions
Learn how bswift’s benefits administration platform streamlines HR’s work with flexible technology, seamless customization, and user-friendly tools to deliver benefits the way they’re meant to be.
Boost Operational Efficiency
Streamlined workflows are crucial. bswift's human-centric HR solutions empower your team. Our flexible benefits administration platform seamlessly integrates with your current systems, and is always getting better with 26 million system logins and 14.6 million system users, saving time and minimizing risk so you can focus on bigger goals.
AI for HR: 4 Key Trends You Need to Know Now
Cut through the hype. From Mindful AI to people analytics, these 4 trends in AI for HR boost employee engagement and attract top talent.
Ditch the Stress: How bswift Makes Benefits Administration Easy
bswift’s innovative platform takes the hassle out of benefits administration. See how we empower HR with user-friendly tools to help deliver benefits.
Streamline Benefits Administration
Let bswift handle complex, high-touch tasks like retirement administration, HSA, billing, and ACA compliance. Our innovative technology adapts to your toughest admin tasks, freeing you to put your people first.
bswift Delivers a Stellar Annual Enrollment
Stress-free annual enrollment starts with bswift. Explore our infographic for HR tech, stellar service, and employee satisfaction at light speed!
Toyoda Gosei Customer Story
Hear how bswift’s benefits tech stands out for its robust functionality, flexibility and dependability in managing complex benefits for a diverse workforce.
Strengthen Communications
Your workforce deserves clear, effective, and personal communication. The bswift Engagement Agency helps HR teams build meaningful communication strategies and improve employee experience by creating messages that resonate, motivate and simplify everything, from benefits enrollment to big-picture organizational goals. Our engagement actions boost the completion of recommended health actions by 3x and preventative care visits by 12%.
Solving the Employee Communication Puzzle: Tips for Better Engagement
Effective employee communication is crucial for HR. Learn best practices to improve benefits utilization and employee engagement.
The Winning AE Trifecta: AI, Employee Comms and Human Connection
In this webcast, bswift will explore how HR can optimize annual enrollment (AE). They’ll cover marketing-inspired communication techniques, the role of AI in streamlining HR processes and the importance of the human touch.
All Your Benefits Goals Achieved, One Flexible Solution
bswift’s benefits administration solutions combine people-first innovation, seamless integration, and dedicated service in one flexible, cloud-based platform. It adapts to your unique needs and integrates with your providers, systems, and tech.
Explore Our Solutions
High-Tech with a Human Touch
At bswift, innovation is driven by you. We continuously invest in industry-leading user experience technology and data-driven personalization.
Responsive to Your Needs
Our scalable, cloud-based benefits administration software is built to grow with your organization’s needs, simplifying the complex, and reducing administrative headaches as you evolve.
Your Benefits, Your Way
You deserve to deliver a top-tier employee experience without losing the partners you trust. bswift seamlessly integrates with hundreds of vendors and third-party systems, bringing you the best of both worlds.
Secure End-to-End Experience
We’re just as serious about data protection as we are about the employee experience. Our rigorous systems and processes safeguard your company and employee data well beyond industry standards.
Ready for Change? Let’s Talk.
Want a better approach to benefits administration? Connect with our experts to learn more about the way benefits are meant to be.
Start the ConversationProtecting Your Data with Confidence
Your data security is our top priority. With advanced encryption, secure hosting, and a comprehensive disaster recovery plan, we ensure your information stays protected and accessible, even in challenging situations. Trust us to keep your data safe and secure.
Always At Your Service
From a smooth start to ongoing service, our team is by your side. You’ll enjoy dedicated account management, continuous support, and an expert team ready to help, every step of the way, even for specialized challenges like survivor benefits, COBRA, and dependent verification. You can be confident in our dedication to your happiness.
Hear from Employers that Trust Us
More than 65,000 organizations trust bswift to simplify benefits management.
Sr. Manager of Benefits
The team at bswift understands us; they know the personalization we require. They know the touch that we like to have with our employees, and they are able to accommodate everything that they possibly can.
Sr. Manager of Benefits
VP of Health and Welfare
A few words to describe the bswift technology: Flexible, customizable, user-friendly. Their ability to customize solutions for our complex organization really made a difference for us. I’ve truly enjoyed the partnership with them.
VP of Health and Welfare
Sr. Manager of Benefits
The three words that come to mind to describe the benefits technology at bswift are function, flexibility, and dependability. If you are looking at bswift versus other vendors, choose bswift. That honestly is the best advice that I can give you, because you will never regret it.
Sr. Manager of Benefits
Senior Benefits Manager
bswift technology, I feel is very easy. It’s user-friendly for our employees. So when our employees do go out onto the platform to enroll, it’s always been great, great experience.
Senior Benefits Manager
Insights and Resources for HR Pros
Benefits Engagement Strategy: Ulta’s Success Story
With 53,000+ employees across stores and distribution centers, Ulta needed a new approach to employee benefits communication—one that could reach a largely non-wired workforce. That’s where bswift’s Engagement Agency stepped in.
Streamlining Success: Cabot Corporation’s Partnership with bswift
Hear how bswift’s benefits administration partnership and intuitive solutions simplify enrollment, payroll, and data management while delivering exceptional support and empowering HR.
How MMA Delivers Big Results with bswift’s Powerful Benefits Platform
Learn why MMA partners with bswift to streamline benefits management, improve HR operations, and enhance the employee experience. With powerful HR tech, an experienced channel partner team, easy-to-use tools, and robust reporting features, bswift simplifies complex processes.
Idea Exchange 2025: On-Demand General Sessions
Dive into some of the top sessions from Idea Exchange 2025—now available to watch anytime.
How RRD Simplified Employee Benefits Enrollment and Elevated Engagement
RRD partnered with bswift to streamline employee benefits enrollment, successfully managing a healthcare benefits transition while improving employee engagement. Learn how a strong benefits management strategy and clear communication plan helped RRD exceed industry benchmarks and drive better outcomes.
4 Steps to Build a Business Case for Better HR Tech Investment
Whether it’s clunky manual tasks, confused employees, low engagement, or compliance risks, your current system is frustrating and feels like it’s holding you back.
National Food Distributor Saves Millions with AI-Powered Dependent Verification
Discover how bswift deployed its AI-powered dependent verification audit in just two weeks to help a national food distributor save millions while significantly reducing manual work for the HR Team.
HR Trends That Will Define 2025: Rising Costs, Smarter Benefits Strategies
Discover the HR trends shaping 2025, from skyrocketing healthcare costs to smarter benefits strategies. Learn how to stay ahead and support your team.
AI for Health Plan Administration: 3 Ways It’s Transforming Benefits Management
AI is transforming benefits administration. Discover how bswift's Mindful AI™ enhances human abilities, improving efficiency, accuracy, and user satisfaction.
Flexible, Powerful, Trusted: bswift Redefines Benefits Admin
Hear why HR pros choose bswift for benefits administration. See why organizations of all sizes trust bswift to deliver efficiency, flexibility, and advanced functionality in benefits tech.
AI for HR: 4 Key Trends You Need to Know Now
Cut through the hype. From Mindful AI to people analytics, these 4 trends in AI for HR boost employee engagement and attract top talent.
Harnessing the Power of AI for HR
Unlock AI’s potential in HR with bswift: Automate tasks, enhance decision-making, and focus on strategic goals. Discover AI’s role in recruitment, onboarding, and more
bWise – Ep 29: Building the Future of HR with AI: A Chat with Jeff Kirk
Get practical insights for driving successful digital transformations across industries. Listen in as Jeff Kirk shares his 20+ years of experience and wisdom, with real-world examples of digitizing businesses
Employee Healthcare Cost Containment Strategies: A Guide for HR
Rising healthcare costs got your HR team down? Discover 4 data-driven cost-containment strategies from bswift's IX to reduce healthcare spending & improve wellbeing.
Harnessing the Power of AI for HR – Make it Mindful
Leverage AI for HR with bswift's Mindful AI approach. See how AI enhances human expertise, recruiting, onboarding, engagement and compliance.
Simplify Benefits, Unlock HR’s Potential: bswift Has You Covered
Simplify benefits administration and empower HR with tools to streamline enrollment, optimize benefits use, and free HR for strategic work.
bWise – Ep 27: Streamlining Benefits Admin: Real-World Wisdom from Industry Vet Maria Yao
The latest episode of the bwise Podcast is a masterclass in optimizing operations. Tune in for Maria’s straight-shooting advice and elevate your operational capabilities.
Flexible and User-Friendly: bswift Benefits Enrollment Solutions
Learn how bswift’s benefits administration platform streamlines HR’s work with flexible technology, seamless customization, and user-friendly tools to deliver benefits the way they’re meant to be.
Ditch the Stress: How bswift Makes Benefits Administration Easy
bswift’s innovative platform takes the hassle out of benefits administration. See how we empower HR with user-friendly tools to help deliver benefits.
bWise – Ep 26: Achieving Liftoff: Lana Hillebrand’s Journey From Astronaut Aspirations to HR Industry Leader
In this episode, hosts Don and Sharon sit down with HR and benefits administration leader Lana Hillebrand, who recently joined bswift’s advisory council.
Optimize Benefits Enrollment: HR Best Practices for the ‘So-Called’ Off-Season
Benefits enrollment best practices for HR. Improve employee communications strategies, analyze benefits utilization and enhance benefits portfolios.
American Heart Month: How to Support the Heart Health of Your Workforce
February is American Heart Month – the perfect time to focus on workplace wellness and heart health through personalized digital tools and connected capabilities.
The Future of HR: 4 Trends Reshaping Employee Benefits in 2024
Let's look at the future of HR, from AI and automation to cost containment, tailored well-being initiatives, and adapting to remote work.
Unlocking the Power of Employee Benefits
Discover the hidden keys unlocking the full value of your benefits program for your employees and your organization. Watch it now!
Prioritizing Employee Wellbeing for Business Success
Explore the core connection between employee benefits, employee wellbeing, and business success. Get a roadmap for reviewing your organization's current offerings to ensure they're relevant, accessible and effectively supporting workforce health and productivity.
bWise – Ep 22: Driving Operational Excellence at bswift With Adam Hostetter
Get an insider’s look at how bswift’s Head of Operational Excellence, Adam Hostetter, is driving major improvements. Learn how his team is enhancing service delivery, upgrading technology, and aligning workstreams to accelerate growth.
Hire Emma: bswift’s AI HR Assistant That Pays for Herself
Meet Emma, the AI HR assistant who resolves benefits questions, provides enrollment guidance, and improves the employee experience.
Unlocking the Power of Employee Benefits
Employee benefits are key to attracting, engaging and retaining top talent. Read this infographic to learn more on the underutilization gap
The Power of Effective Employee Benefits Utilization: Tips to Boost Benefits Engagement and Retention
Improve retention, engagement, wellbeing and productivity with an effective employee benefits utilization strategy. Boost benefits engagement with these tips.
Maximizing Employee Benefits Utilization: Challenges and Solutions
Improve engagement and retention with effective employee benefits utilization. Learn common challenges, solutions, and the importance of prioritizing employee wellbeing.
The Top 5 Employee Benefits to Boost Satisfaction, Retention and Recruitment
Learn which employee benefits matter most to employees, and how these top employee benefits boost satisfaction, retention, and recruitment. A must-read for HR professionals.
How to Use AI to Improve HR: bswift Experts Answer CHROs’ Most Pressing Questions
bswift experts answer CHROs' questions about using AI to improve HR. Learn how to avoid pitfalls, partner with CTOs, and create a better employee experience.
How to Successfully Implement AI in HR: The CTO and CHRO Partnership
Let's look at the benefits and the risks of AI in HR. From data privacy to legal liability, CHROs and CTOs can partner to safely implement AI for business.
Cut Costs, Not Benefits: Establish a Culture of Health in Your Workplace
Learn how to reduce healthcare costs and improve employee satisfaction with a culture of health in the workplace. Follow these 6 easy steps.
Celebrating Black History Month with Benefits Equity
How you can make the most of this celebration by incorporating employee benefits into your diversity, equity, and inclusion strategy.
6 Great Questions To Help You Measure Annual Enrollment Success
With the dust settling on annual enrollment, it's time to look back and learn. Here are a few simple questions you and your HR team can ask.
The Top 5 HR Trends of 2023: Leveraging Tech to Put the ‘Human’ Back in HR
In 2023, technology will continue to play a major role in how we adapt. Here are the top five HR trends we’re watching in 2023.