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Be Informed about the Ever-Changing World of Benefits.

We want to help our customers and partners stay ahead of the curve in the complex and rapidly changing world of benefits and health care. bswift encourages dialogue and offers useful information through our resources.

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Articles
bswift, Insights
The AI Iceberg in Benefits Administration

Effective AI for benefits administration isn’t loud. And it isn’t always visible either. It’s structural. That makes it hard to evaluate, especially when vendor demos are polished, your calendar is packed, and there’s little time for deciphering vague answers. 

Benefits Admin​​HR Professionals​
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Articles
July 10, 2026
AI in Benefits Administration: What Seperates Real Value from the Hype

Steve Jobs once called the computer “a bicycle for our minds”—a tool that multiplies what a person can do. AI is a major upgrade to the idea. The bicycle is now a rocket.

Benefits Admin​​HR Professionals​
Articles, Videos
June 01, 2026
Watch Featured Sessions from Idea Exchange 2026

Dive into some of the top sessions from Idea Exchange 2025—now available to watch anytime. Whether you're reimagining your benefits strategy, improving the employee experience, or navigating the future of HR, these expert-led presentations offer practical insights and actionable solutions to help you stay ahead.

Employer
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Articles
May 27, 2026
What Benefits Leaders Saw at Idea Exchange Changed How They Think About Benefits Engagement

Personalization in benefits faces a similar challenge. You can explain the idea and the intent, describe the logic, and talk through the data, the AI, the nudges by email and text, and the engagement strategies—but words can only take you so far.
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Articles
May 18, 2026
See How Personalization Improves Benefits Engagement in the Moments that Matter

When it comes to benefits, a moment matters when someone isn’t sure what they have, doesn’t know how to use it, second-guesses themselves, or just quietly walks away.

Spotlight Resources
Two adults stand outdoors in front of a modern glass building with a circular pattern, jointly holding and viewing a tablet device; both wear business-casual clothing, and a curved teal graphic border appears along the bottom edge of the image.
Articles
April 23, 2026
​​Evaluate Benefits Administration Software Without the Surprises​

A strategic guide for HR leaders who want clearer judgment, lower risk, and fewer downstream problems

Benefits AdminEmployer
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Articles
April 02, 2026
Benefits API Integration: Faster Implementations, Fewer Exceptions

When benefits data moves cleanly, everything gets easier: enrollments go through, deductions match, eligibility stays accurate, and employees get help faster when life changes. 
Articles
March 12, 2026
The Enduring Power of Personalization in Benefits

Personalization delivered at scale can support proactive resolution—but its real power lies in shaping smarter decisions, helping people access care earlier, and reducing avoidable healthcare spend.

Benefits Admin
Articles
February 04, 2026
GLP-1s, TrumpRx, and the PBM Transparency Push: A 2026 Primer for HR Leaders

Learn how holistic health trends in employee wellbeing programs like value-based care, whole person care, mental health.
Articles, White Paper
January 16, 2026
​​The High Cost of All-in-One HRIS Benefits: Why Consolidation Costs More Than It Saves​

There’s a reason “penny wise and pound foolish” has survived centuries of business wisdom.

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