What is Idea Exchange?
Idea Exchange is bswift’s annual conference bringing together HR professionals, industry leaders, and experts to share innovative ideas, strategies, and insights aimed at transforming employee engagement and benefits administration.
And this year, we’re turning it up to eleven. This isn’t just another HR conference—it’s an all-access pass to innovation, learning, and legendary fun. Think electric keynotes, bold breakout sessions, and unforgettable networking, all dialed up to meet the evolving needs of today’s HR leaders, benefits administrators, and decision-makers.
HR Amplified isn’t just some catchy phrase—it’s the playlist you’ll have on repeat. Want to see what we mean? Hit play below for a sneak peek at why Idea Exchange 2026 is going to stand out—and turn up what matters most.
Why should you attend Idea Exchange?
Because you’ve already got front row seats for the future of work. With Idea Exchange, now you have your backstage pass, too. We’re bringing together the best minds in the business to connect, learn, swap stories, and figure out what’s next.
Here’s a taste of what’s in store:
- Powerful insights from bswift leaders and industry experts who’ve seen it all.
- Expert-led sessions and discussions on employee engagement, harnessing AI, creating personalized health journeys, and more.
- Close networking moments with peers to talk shop—or anything else.
- A welcome reception you won’t soon forget.
- The kind of entertainment that only Music City can deliver.
Want a sneak peek? See what all the fuss is about and check out the top sessions from last year’s event.

Where is Idea Exchange 2026?
We are excited to host you in downtown Nashville!
JW Marriott Nashville
201 8th Ave S
Nashville, TN 37203
See what all the hype is about! Learn more about the stunning JW Marriott, just steps from the city’s most legendary music venues.

How do I register for Idea Exchange?
Registration is opening soon! Keep an eye on your inbox for your exclusive invitation. This conference has a habit of selling out, so don’t miss your chance to amplify your HR strategy.
If you have questions about registration, please contact bswift@americanmeetings.com.







