AI-Native Benefits administration solutions for brokers, carriers, and channel partners

Make your value visible.

Make delivery scalable.

Make growth predictable.

Deliver a consumer-grade platform that drives engagement and retention.

Launch clients faster and run renewals with less friction and fewer escalations.

Reduce integration pain with strong vendor, payroll, and carrier connectivity.

Smart Intake (AI) turns docs and spreadsheets into structured build requirements—ready to review and approve.

SBC Analyzer (AI) extracts plan details from SBCs to speed setup and renewal updates, with less manual config.

OE Wizard offers guided configuration that standardizes renewal setup across clients.

NDE Templating offers reusable templates and patterns that keep builds consistent across groups and renewals.

• 550+ Pre-built integrations
• 400+ SSO connections
• 450+ EDI connections
• 35+ APIs, including with Workday, ADP, UGK, and more

For large and complex organizations that need maximum flexibility and control

You own the client relationship and day-to-day delivery.

• You offer bswift as part of your services and own the relationship.
• You configure, implement, and support the client.
• bswift provides the platform, enablement, and escalation support.

Best fit: Partners with established implementation and service teams.

For large and complex organizations that need maximum flexibility and control

You own the relationship. We run implementation and baseline support.

• You manage client relationship and program strategy.
• bswift handles configuration and implementation.
• bswift provides tier 1 client services.

Best fit: Partners who want enterprise capabilities without expanding an ops team.

For SMBs that outgrow entry-level platforms

You own the relationship with a predictable, repeatable setup.

• Pre-defined configuration with standard setup paths.
• Faster launch with less customization.
• Enterprise-grade experience without full enterprise implementation.

Best fit: Partners serving growth-stage employers who need a reliable upgrade.

bswift provides an AI-native benefits administration platform for brokers, carriers, and channel partners to run enrollment and year-round administration. Partners use it to deliver a consumer-grade employee experience, streamline implementation and renewals, and reduce integration friction—without relying on one-off workarounds.

bswift helps partners lead with premium experiences (mobile-first, consumer-grade UX) backed by automation and deep connectivity. The result is a more defensible platform story that supports premium positioning and helps drive growth.

For employees, bswift delivers mobile-first, consumer-grade UX with always-on support through Emma™ Chat and step-by-step enrollment guidance with Emma EnrollPro™. For employers, bswift provides analytics dashboards and Emma AdminPro™, which turns plain-language questions into executive-ready charts and reports—so teams can act faster, control costs, and improve adoption year-round.

Emma EnrollPro™ provides personalized, step-by-step guidance that helps employees choose benefits confidently and increases follow-through. Evive Personalization adds systematic year-round nudges and campaigns to lift engagement and improve utilization.

Emma™ Intelligence is bswift’s AI-native technology woven across the bswift ecosystem to make benefits simpler, smarter, and more human—reducing friction for employees, admins, and service teams. It uses benefits materials, plan configuration, eligibility logic, and operational context to guide decisions, accelerate answers, catch issues earlier, and turn data into direction.

AI-native means Emma™ Intelligence is built directly into the bswift platform and workflows—not added on as a separate chatbot or bolt-on tool. Because it runs on your real benefits configuration and content, it delivers plan-specific answers and automation that match what’s actually true for each employer and employee.

Smart Intake (AI) turns documents and spreadsheets into structured build requirements teams can review and approve quickly. SBC Analyzer (AI) extracts plan details from SBCs to speed plan setup and renewal updates, reducing manual configuration and late-cycle rework.

OE Wizard provides guided configuration that standardizes renewal setup across clients. NDE Templating adds reusable templates and patterns that keep builds consistent across groups and renewals—less back-and-forth, fewer surprises, faster plan builds.

Partners can plug into one of the industry’s deepest integration ecosystems—with 550+ pre-built integrations, 400+ SSO connections, 450+ EDI connections, and 35+ APIs. That depth reduces downstream reconciliation work across payroll, eligibility, and carriers, ensuring fewer mismatches and escalations.

bswift supports API connectivity including integrations with Workday, ADP, and UKG, alongside a broad ecosystem of vendor, payroll, and carrier connections. The practical benefit is less manual intervention and fewer “why didn’t it sync?” moments during onboarding and renewals.

Partners can deliver bswift through three models: Partner Delivered, bswift Managed Services, or a pre-defined implementation path. Each model lets brokers and carriers match delivery ownership to their internal resources while keeping a consistent, enterprise-grade experience for clients.

bswift Unlimited is built for large, complex organizations that need maximum flexibility and control. bswift Simplify is built for growth-stage SMBs that outgrow entry-level platforms, offering a faster launch and predictable, repeatable setup—giving clients enterprise-grade capability without a full custom implementation.