Employee Engagement Solutions for HR

bswift Engagement Solutions is our award-winning engagement strategy and custom communications team—agency-level consultants, writers, and creatives backed by 20+ years supporting complex HR and internal communications.

We start with engagement strategy and planning, then bring it to life through custom creative and activation. The result is benefits communications and digital experiences built around your plan design, channels, and workforce needs—emails, guides, landing pages, toolkits, videos, and more.

An extension of your team with strategic planning, fast execution, and continuous optimization—tailored by audience and moment. In lockstep with bswift Client Services, we align messaging to operations and key dates so communications land when they matter most.

Agency-caliber strategy and creative, embedded in the bswift ecosystem. With platform context and operational insight behind every campaign, we elevate the end-to-end experience—so employees notice what matters and know what to do next.

Clear, consistent messaging for benefits, wellbeing, and HR programs.

Storylines and tools that make the full rewards picture easy to grasp.

Plans and messaging that build buy-in and reduce friction.

Toolkits, talking points, and coaching so leaders can communicate with confidence.

Audits, surveys, and performance reviews that show what’s working and where to focus.

Channel and workflow design so your comms run smoothly long into the future.

When multiple plans fit, Emma EnrollPro can prioritize your preferred plan to guide utilization and support cost-control goals.

Make voluntary benefits easier to understand so employees know what’s available, what it means, and are more likely to enroll.

Emma EnrollPro captures preferences during enrollment to personalize Evive outreach and sustain engagement year-round.

Reduce risk and take the regulatory workload off your plate.

We handle dependent verification, COBRA, retirement, and payroll reconciliation—combining AI precision with human expertise, so your team can stay focused while reducing risk.

Turn complexity into calm.

Handles any workforce, anywhere with deep configurability and hundreds of integrations, so complexity never slows you down. Offers maximum flexibility
and complete control.

Resolve issues fast with self-service plus expert human care.

Employees get instant answers through Emma™ Chat and IVR, while our Service Center provides expert, empathetic support for more complex moments. It’s how we keep enrollment season calm—and surprisingly quiet.

bswift transforms employee engagement by connecting communications, AI-guided enrollment, and year-round personalization into one continuous system. Instead of treating engagement as a seasonal event, bswift drives participation before enrollment, guides smarter decisions during enrollment, and reinforces behavior change throughout the year. The result is higher benefits participation and measurable cost impact.

bswift Engagement Solutions is bswift’s in-house engagement strategy and communications team, focused on helping employers turn complex benefits programs into clear, compelling employee experiences. Working closely with bswift Client Services and the broader platform ecosystem, the team combines strategic planning, custom communications, and creative execution to build awareness, drive participation, and guide employees to take the right actions at the right time—from open enrollment campaigns to year-round engagement initiatives.

Evive™ is a capability built in to the bswift benefits platform that powers year-round personalized engagement. It uses eligibility data, enrollment history, and claims-aware insights to deliver targeted nudges and campaigns that encourage better benefits utilization. Evive helps sustain engagement beyond enrollment season and supports measurable savings through smarter usage patterns.

Emma EnrollPro™ is AI-guided enrollment decision support powered by Emma™ Intelligence. It analyzes plan rules, eligibility logic, prior enrollment, and claims data to clarify trade-offs and recommend the best-fit options. Employees complete enrollment faster and more confidently, improving plan alignment and voluntary benefits adoption.

Emma™ Intelligence is bswift’s AI-native technology woven across the bswift ecosystem to make benefits simpler, smarter, and more human—reducing friction for employees, admins, and service teams. It uses benefits materials, plan configuration, eligibility logic, and operational context to guide decisions, accelerate answers, catch issues earlier, and turn data into direction.

AI-native means Emma™ Intelligence is built directly into the bswift platform and workflows—not added on as a separate chatbot or bolt-on tool. Because it runs on your real benefits configuration and content, it delivers plan-specific answers and automation that match what’s actually true for each employer and employee.

Claims data enables context-aware engagement by identifying utilization patterns and potential cost drivers. When combined with eligibility and enrollment data, it allows for targeted outreach at moments that matter. This improves relevance and supports better healthcare and financial decisions.

Personalization improves utilization by delivering timely, relevant messages based on individual eligibility, elections, and behavior. Instead of generic reminders, employees receive nudges aligned to their specific needs. This increases engagement and supports healthier, more cost-effective choices.

Continuous engagement shifts benefits strategy from seasonal communication to year-round behavior management. By reinforcing decisions beyond enrollment, employers influence utilization, preventive care, and voluntary participation. This sustained model drives long-term outcomes and cost control.

Unlike standalone vendors, bswift’s engagement capabilities operate within the same ecosystem that administers benefits. Communications, enrollment guidance, and personalization all reflect real plan configuration and eligibility data. This closed-loop structure ensures that messaging, recommendations, and activation align with what is actually true for each employee.