Built for complexity.
Simplified for scale.
Our AI-native benefits platform offers two configuration paths: Simplify for faster, pre-defined implementation. And Unlimited for fully customizable implementation when sprawling complexity calls for maximum control.
There's Only One bswift

In-house admin
When every task depends on HR, benefits grind.
- Manual work and paper-heavy processes
- Risk of errors and compliance gaps
- Frustrating experience for employees and HR teams

HRIS add-ons
When benefits are an afterthought, innovation stalls.
- Limited configuration and slow updates
- Costly change orders for every small adjustment
- Generic user experience that employees avoid

Other platforms
When systems can't adapt, complexity wins.
- Not optimized for organizational complexity
- Delayed changes and technical workarounds
- Outdated interfaces and poor adoption

bswift
The way benefits are meant to be.
- Handles any complexity
- Easy to configure and adapt
- Evolving, AI-native technology
- Intuitive experience employees love
The blueprint: Relentless focus on your challenges.
Over 70% of new features start with a client asking “Can you do this?” We ship practical solutions to real problems, then make them available across the platform.
Complexity, handled
Run every scenario with an enterprise-grade benefits administration platform built for complex workforces.
- Supports distributed teams, unions, retirees, and variable-hour staff
- Handles variable eligibility for contributions, waiting periods, and life-event rules
- Easy plan management for multiple pay bands, carve-outs, and grandfathered programs

Flexible by design
Make updates and changes with highly configurable tech that minimizes delays and red tape.
- Real-time updates for plans and rates without IT bottlenecks
- Instant launches for new programs—no change-order chaos
- Reusable setups that scale easily across teams and locations

A connected ecosystem
Integrate seamlessly with leading HR, payroll, benefits, and carrier systems.
- Pre-built integrations connect HRIS, carrier, and payroll systems
- APIs keeps eligibility and enrollment data current
- Partner programs that offer no-cost setup and preferred commercial terms

bswift Everyday Health Accounts
Built-in consumer-directed healthcare
Support smarter healthcare spending with Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) built directly into the bswift platform experience. bswift Everyday Health Accounts deliver a fully unified CDH experience with zero vendor fragmentation. Employees get one login—with eligibility flowing directly from enrollment to account readiness. Clients gain greater visibility and control with richer data insights and more levers to shape program design and healthcare utilization.
bswift Everyday Health Accounts
Built-in consumer-directed healthcare
Support smarter healthcare spending with Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) built directly into the bswift platform experience. bswift Everyday Health Accounts deliver a fully unified CDH experience with zero vendor fragmentation. Employees get one login—with eligibility flowing directly from enrollment to account readiness. Clients gain greater visibility and control with richer data insights and more levers to shape program design and healthcare utilization.



A simpler, more intuitive benefits experience
- Mobile-first by design
- Consumer-grade UX
- AI-native chat and enrollment guidance

Security you can trust
- Continuous monitoring defends against emerging threats
- Full encryption keeps data safe in transit and at rest
- Independent validation through Security Scorecard (A+ rating)
- Access controls secure every user and audit trail

One platform. Two configuration paths.
Ready for Any Stage of Growth
bswift Simplify
Give growing groups a benefits upgrade.
Delivers the trusted bswift experience to employers whose complexity outgrows basic SMB platforms. Offers added control and automation without navigating full enterprise implementation.

bswift Unlimited
Turn complexity into calm.
Handles any workforce, anywhere with deep configurability and hundreds of integrations, so complexity never slows you down. Offers maximum flexibility and complete control.

Want to demo the full experience?
Get in touchComplete Benefits Administration
AI-native technology, hands-on service, and decades of expertise all working together to elevate every part of your benefits experience.

COBRA, Billing & Compliance Services
Reduce risk and take the regulatory workload off your plate.
We handle dependent verification, COBRA, retirement, and payroll reconciliation—combining AI precision with human expertise, so your team can stay focused while reducing risk.

Employee Engagement & Activation
Reduce confusion and drive year-round behavior change.
Boost participation with custom communications, while AI-guided experiences drive enrollment. From there, Evive powers utilization with personalized, data-driven nudges and year-round campaigns.

Employee Service & Support
Resolve issues fast with self-service plus expert human care.
Employees get instant answers through Emma™ Chat and IVR, while our Service Center provides expert, empathetic support for more complex moments. It’s how we keep enrollment season calm—and surprisingly quiet.
Frequently Asked Questions

What is the bswift benefits administration platform?
The bswift benefits administration platform is a designed to manage the most complex benefits and demanding workforces, including multi-location teams, union employees, retirees, and variable-hour staff across multiple states and entities. Engineered with native AI Emma™ Intelligence, the platform offers different configuration paths depending on organization needs.

What's the difference between bswift Unlimited and bswift Simplify?
bswift Unlimited gives larger, more complex organizations a fully customizable implementation path, offering maximum control to handle any global workforce. bswift Simplify® offers brokers and channel partners a faster, pre-defined implementation path to help growing groups move to an enterprise-grade experience without navigating full enterprise implementation.

Who should use the bswift benefits administration platform?
The platform is a strong fit for growing SMBs whose benefits needs have outpaced entry-level systems, as well as large organizations with complex structures that require maximum control. It supports distributed teams, multiple unions, grandfathered plans, variable eligibility rules, and diverse workforce segments that depend on highly complex administration.

What makes bswift different from other benefits platforms?
Unlike legacy systems or HRIS add-ons, bswift is purpose-built for enterprise complexity with highly configurable architecture, continuous client-driven innovation, and native AI automation through Emma™ Intelligence—rather than generic one-size-fits-all solutions.

What is Emma Intelligence?
Emma™ Intelligence is bswift’s AI-native technology woven across the bswift ecosystem to make benefits simpler, smarter, and more human—reducing friction for employees, admins, and service teams. It uses benefits materials, plan configuration, eligibility logic, and operational context to guide decisions, accelerate answers, catch issues earlier, and turn data into direction.

What does AI-native mean in Emma Intelligence?
AI-native means Emma™ Intelligence is built directly into the bswift platform and workflows—not added on as a separate chatbot or bolt-on tool. Because it runs on your real benefits configuration and content, it delivers plan-specific answers and automation that match what’s actually true for each employer and employee.

What is Evive and how does it work?
Evive™ is a capability built in to the bswift benefits platform that powers year-round personalized engagement. It uses eligibility data, enrollment history, and claims-aware insights to deliver targeted nudges and campaigns that encourage better benefits utilization. Evive helps sustain engagement beyond enrollment season and supports measurable savings through smarter usage patterns.

How does Emma Intelligence help employees during benefits enrollment?
Emma™ Intelligence provides personalized plan recommendations and enrollment guidance with Emma EnrollPro™, as well as instant answers through Emma™ Chat and IVR support. Emma Intelligence resolves approximately 80% of employee questions without requiring human escalation or hold time.

How does Emma Intelligence help benefits administrators?
Emma™ Intelligence automates plan intake, detects and corrects data errors automatically, provides visual insights from plain-language queries, and handles routine employee questions—saving hundreds of administrative hours while improving data accuracy by 30-40%.

What systems does bswift integrate with?
bswift integrates with major HRIS platforms including Workday, ADP, and UKG, plus carriers, payroll systems, retirement platforms, HSA/FSA providers, and SSO solutions. The platform offers pre-built integrations, REST APIs, SFTP, and webhook options with standard and custom schemas.

Can bswift handle complex eligibility rules?
Yes, bswift automates complex eligibility scenarios including variable contribution levels, different waiting periods by employee class, life event rules, and multi-tier eligibility requirements—all through configurable rules without custom coding or technical workarounds.

Is bswift Enterprise secure?
Yes, bswift Enterprise features full encryption for data in transit and at rest, continuous security monitoring, strict access controls with audit trails, and holds an A+ Security Scorecard rating from independent third-party validation.

Does bswift help with COBRA administration?
Yes, bswift offers COBRA services as part of its compliance solutions, handling notifications, enrollments, premium collections, and ongoing administration to reduce risk and administrative burden for HR teams.

Is bswift mobile-friendly?
Yes, bswift features mobile-first design that makes benefits enrollment and management as easy as shopping online, accessible 24/7 from any smartphone or tablet with personalized plan comparisons and instant chat support.

What are bswift Everyday Health Accounts?
bswift Everyday Health Accounts are bswift’s fully integrated consumer-directed healthcare accounts, built directly into the bswift platform. They support pre-tax savings programs such as Health Savings Accounts (HSAs), Flexible Spending Accounts (FSAs), and Commuter Benefits in one unified experience. This helps employers simplify administration, reduce vendor fragmentation, and support more cost-conscious healthcare spending.

What reporting capabilities does bswift offer?
bswift provides real-time dashboards, ad-hoc reporting tools, and visual insights that convert plain-language queries into charts, scheduled report distributions, and data exports—enabling administrators to track enrollment, participation, and utilization metrics instantly.

