Press Releases
February 03, 2026
CHICAGO – Feb 3, 2026 – Healthcare HR leaders juggle complex workforces and benefits administration challenges every single day. But a new partnership commits to ease that burden.
bswift, a leader in benefits technology and services, today announced it has been selected as the preferred partner for benefits administration by the American Society for Healthcare Human Resources Administration (ASHHRA) Preferred Partner Program (AP3). This prestigious designation is the result of a rigorous vetting process aimed at identifying high-impact, effective, and affordable solutions that ensure compliance and employee wellbeing for healthcare HR leaders.
“We know HR leaders in hospitals are under a lot of pressure right now. They’re trying to keep burnout low and staff morale high while costs seem to be going up everywhere they look,” said bswift Chief Growth Officer Sue Thomson. “It’s a tough balancing act, and it’s why we’re so glad to partner with ASHHRA. By giving them better tools to manage benefits, we’re helping them focus on what really matters: taking care of the people who take care of all of us.”
Hospital HR teams are often caught between rising operational expenses and the critical need to attract and retain the best doctors, nurses, and other clinical staff. The administrative weight of managing benefits—especially for organizations with complex workforces—risks diverting the focus from those strategic initiatives. This partnership directly addresses those pain points by connecting ASHHRA’s members with bswift’s vetted solutions.
bswift serves more than 504,000 healthcare professionals across various hospital systems. They bring deep experience in the industry that includes connecting with hard-to-reach workforces dispersed across shifts, locations, and roles—many caring for patients and rarely tied to a desk. With a 98% client retention rate and experience covering over 16 million lives, they offer a simple, scalable platform designed for multi-tiered coverage and compliance.
And, on top of that, the partnership provides ASHHRA members with exclusive discounts, making these high-impact solutions more accessible and helping their organizations lower healthcare spend without sacrificing value for their employees. This collaboration is managed by Lockton to connect members with trusted, best-in-class vendors.
“The AP3 program is about giving healthcare HR leaders access to trusted partners they can rely on to tackle their most complex challenges,” said Bo Brabo, vice president at Lockton and AP3 program lead. “At Lockton, we’re proud to support ASHHRA in welcoming bswift into the program. bswift brings a deep understanding of the healthcare industry and a proven record of reducing administrative burden while engaging employees in their benefits.”
The impact of that partnership is already being felt by healthcare organizations using bswift today.
“Switching to bswift transformed our benefits management. The platform’s intuitive design significantly reduced our administrative burden, and the 24/7 online access allows employees to easily manage their benefits from anywhere,” said one employee benefits manager at a major children’s hospital.
About bswift
bswift LLC is a leading provider of cloud-based benefits technology and services. Known for continuous innovation and our people-first culture, we enable clients to deliver rewarding experiences that maximize engagement, simplify benefits navigation, and optimize utilization. Our flexible, highly scalable platform offers personalized online enrollment, interactive decision support, AI-infused benefits support, ACA compliance reporting, and custom communications. Discover more at bswift.com.
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