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Annual Enrollment Infographic: The Winning Annual Enrollment Trifecta Employee Comms, AI & the Human Touch Annual Enrollment Comms Because Benefits Shouldn’t Be a Mystery  Annual Enrollment isn't just a logistical hurdle—effective communication directly impacts how employees understand and engage with their benefits. Benefits Communication Is a Year-Round Effort 7 in 10 employees want to hear about their benefits after they’ve already signed up1 ​ HR’s Biggest Annual Enrollment Communication Challenges2 Competing Priorities: 21.05% Complicated Content: 27.63% Condensed Timelines: 25% Diverse Demographics: 26.32% They’re More than Just "Employees" – It’s a Diverse Audience3 Baby Boomers - 17.3m – They remember rotary phones. Gen X - 42.8m – They grew up with MTV. Millennial - 49.5m – They can’t remember life before the internet. Gen Z - 17.1m – They think email is outdated. Diverse demographics, beyond just generational differences, impact how employees want to receive AE communications. It's critical to cater to different preferences. AI in HR: The Current Impact on Annual Enrollment AI is bridging the gap—HR teams are already using AI to improve the employee experience in Annual Enrollment. Where AI Is Already Enhancing Annual Enrollment2 Conversational Experiences (Chatbots/Virtual Assistants): 58.62% AI's Impact on Employee Productivity & Satisfaction HR leaders are seeing AI boost productivity and employee satisfaction. 72% Upward trend outline Improved Employee Productivity4 66% Upward trend outline AI Investment Trends & Future Plans AI's role in HR is expanding. Current AI Implementation (Onboarding, L&D): 33% have implemented4 Planned AI for Benefits Administration in Next 2 Years: Nearly 60%4 A Seamless Annual Enrollment with AI and Real People Mindful AI™ Keeps the Human in HR bswift’s Mindful AI approach delivers impressive results.5 92% quality rating 9 in 10 customers say bswift customer service reps make enrollment easy 94% customer satisfaction rating Mindful AI enhances human capabilities for a more effective and empathetic HR. The Human Touch in AI-Enhanced Annual Enrollment Woman with solid fillMan with solid fillWoman with solid fillWoman outline 75% of HR pros say AI will increase the importance of human intelligence.6 The Case for AI-Powered Solutions HR leaders recognize the critical role of AI. They lean on external partners for expertise and innovation. ~75% Recognize the Importance of AI in HR Solutions for HR/EX4 97% Rely on External Partners, like bswift, for AI Solutions4

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