bswift CEO Ted Bloomberg joins Denise and Joel to unpack the reality of 2026’s healthcare cost spike—and why the old playbook just doesn’t cut it anymore. From game-changing advances in AI to smarter, always-on engagement strategies, Ted shares how HR can move from bracing for impact to actually bending the cost curve. Along the way, we dig into how personalization can unlock proactive benefits and drive down costs. 

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About Ted Bloomberg 

Ted Bloomberg is a health care delivery executive with 25 years of leadership experience. He is the former Chief Operating Officer of HealthEquity and The Mutual Fund Store and held senior roles at Financial Engines and TD Ameritrade. Ted is responsible for bswift’s strategic vision, growth, and culture. 

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