How Ulta’s Benefits Engagement Strategy Boosted Enrollment
With 53,000+ employees across stores and distribution centers, Ulta needed a new approach to employee benefits communication—one that could reach a largely non-wired workforce.
That’s where bswift’s Engagement Agency stepped in. Through a digital and print campaign anchored by a public site, bswift helped increase awareness and drove record employee engagement.
The results:
- 95% increase in enrollments on Day 1 of Annual Enrollment
- 112,000+ site views in just 6.5 months
- HR team finally took a summer vacation—stress-free
- And more…
Explore how this multi-channel enrollment campaign came together.
