bswift: Why bswift

Why bswift?

Simply Better Results

bswift's innovative, highly configurable software delivers more bang for your buck than traditional outsourcing and ERP vendors that require costly installation, customization and development. And our best-in-class technology is backed by a dedicated team of benefits and health care experts who not only provide knowledgeable customer service, but also share industry insights, best practices, ideas and suggestions for making your benefits — and your business — work better.

We're the partner you can trust to help your HR and Benefits team discover the true business value of benefits administration.

But don’t take our word for it. See our case studies →

Smart, Proven Technology

Not simply a "shop and enroll" site but a configurable, rules-based system built by people who understand benefits.

  • Built and developed by people who understand benefits
  • 15+ years of iterative technology development
  • Incorporates decision support tools, wellness incentives, defined contributions & more

Better EDI

Our in-house team is on hand to develop, test and maintain all of your EDI feeds.

  • Expert development of HIPAA 834 feeds, Web services and Single Sign-On (SSO) connections & more
  • Over 6,900 existing EDI feeds with carriers, TPAs & payroll/HRIS systems
  • Proprietary EDI Feed Builder™ tool saves clients time & money
  • Ability to import data in your format, not ours

Outstanding Service

Our technology is backed by a team of experts with backgrounds in benefits, outsourcing, insurance, consulting and technology. And they all uphold and deliver our company values of:

  • Higher standards
  • Greater accountability
  • More FUN!

Our Solutions

Whether you're looking for a fully outsourced benefits solution or one of our many services, our unique blend of benefits and HR expertise, agile technology and responsive service delivers better results for less money.

  • ACA Compliance Tools
  • Audits
  • Benchmarking
  • Benefit Portal
  • Benefits Administration
  • Benefits Information System
  • Best Fit Plan Advisor
  • Billing
  • BPO: Business Process Outsourcing
  • Call Center
  • COBRA Administration
  • Communication
  • Consumer-Driven Health (CDH)
  • Dashboards
  • Dependent Eligibility Verification
  • Employee Self-Service
  • Enrollment
  • FSA Administration
  • Fulfillment
  • One-click Spanish Translation
  • Premium Reconciliation
  • Reporting
  • Retiree Administration
  • Total Compensation Statements
  • Video Library
  • Voluntary Benefits
  • Wellness Solutions

For Employers


At bswift, we believe we've got the best technology on the market today. It's intelligent, fully automated, and can be configured the way you need it. But our products and services are only as good as the people behind them. Our experienced team comes from first-rate companies in the benefits, consulting, outsourcing and technology sectors and they uphold bswift's high standards of excellence in everything they do. We listen to your requests, deliver what's promised, and make sure it's done right.


Our goal is to streamline the entire HR, benefits and payroll process so that it's as efficient and painless as possible. bswift's software was designed with the "non-techie" user in mind — as a result, it is intuitive and easy-to-use for employees, HR Managers and Administrators alike. And our services are designed to ease your burden — not create another one.


HR can be challenging (to say the least) and benefits administration is more complicated than it looks. But because we're a very agile company with a unique expertise in benefits, we can turn on a dime and give you what you want, when you need it, at the right price. Better results for less money. That's savvy.

P.S. Did we mention "fun"? Life is short. We believe in having some fun along the way. Join us as a bswift client and enjoy the fun at our next bswift Summit, our annual client conference and industry symposium.

For Brokers

It's a new world. Are you ready?

Benefits enrollment and administration is becoming increasingly complex with the rapid pace of change in the benefits world. With an impeccable track record and 14+ years' experience, we provide brokers and consultants with proven technology to address the challenges of today and to capitalize on the opportunities of tomorrow.

Old Way

Onsite benefit counselors and benefit fairs to educate employees
Defined benefits, where the employer picks the plans
Phone calls and e-mails from HR to remind employees to enroll and to complete paperwork
Lengthy paper forms & manual processes
Cumbersome reporting
Hiring costly consultants and customizing code to adapt to regulatory changes and new legislation
Problematic, expensive EDI and third-party integrations

New Way

Interactive shopping & decision support tools, including bswift’s proprietary Ask Emma
Defined contribution, where the employee picks the plans
bswift employee Alerts, plus an intuitive, engaging benefits portal
Intuitive employee self-service & built-in automation
Easy and on-demand standard reports, custom reporting tool and Dashboards
bswift configurable tools, rules and calculations to meet compliance requirements, from imputed income to Health Savings Accounts to ACA
More than 6,900 bswift EDI connections, bswift EDI Feedbuilder, Single Sign-On (SSO) and Web services

Whether you’re looking for employee communications, benefits enrollment/administration, HRIS functionality or comprehensive outsourcing, our extensive product line of software and services are provided on one fully integrated platform. This means, as your clients’ benefits needs evolve, we can provide the added functionality, configurability, sophistication and services they demand.

Are you ready to navigate the new world of health care and benefits? Contact us to learn more about our exciting partnership programs available today.

For Exchanges

From shopping, enrollment and eligibility, to billing, reporting and interfacing with carriers, we offer a flexible, robust, web-based solution you can trust.

We've drawn on our 15+ years in the benefits administration marketplace, including our experience running numerous private and site exchanges, to create the best exchange platform out there.

Features of the bswift Exchange platform include:

  • bswift's proprietary Defined Contribution platform
  • ACA compliance toolkit
  • Employer tools including reporting, alerts, and dashboards
  • Efficient setup and maintenance to handle both initial enrollments and ongoing administration and renewals
  • Electronic data interchange (EDI) and web services with numerous carriers, partners and administrators
  • Billing

Stores are only as good as their products, and benefit exchanges are no different. With bswift, you have the flexibility and freedom to bring your own relationships and products to the table.

bswift advantages include premium national carrier partners for ancillary and voluntary benefits, such as dental, vision, life, disability, accident insurance and more. bswift also allows the ability to feature health carriers on a regional basis.

Health and benefit exchanges are sometimes compared to online travel sites, although the analogy is oversimplified. Booking a flight is a one-time transaction, while health exchanges must constantly manage changing information about the consumer and the contributions made on behalf of the consumer by the employer or the government. bswift has the people and tools to help guide administrators and consumers through the process, including:

  • Consumer shopping and decision support tools
  • Highly personalized & friendly Call Center
  • Employer support and tools: to set up your Defined Contribution program, benchmark your benefits, enable easy and secure access to data and more

Contact us to learn more about our exciting partnership programs available today.

See what some of our Exchange & Reseller clients are saying:

"The Frenkel Benefits Marketplace is changing the delivery of private health care and giving Frenkel Benefits clients a first to market advantage. bswift has an excellent track record in powering private exchanges and we look forward to offering our customers a private exchange that can handle the administrative complexities under the Affordable Care Act."

— Craig Hasday
COO, Frenkel Benefits
Frenkel Benefits

"With bswift's benefits-knowledgeable team and innovative platform, Banyan Consulting is able to provide our private exchange clients a simplified plan shopping experience in the face of a complex regulatory environment. bswift gives our exchanges the flexibility to offer an unlimited number of plans across multiple lines, and to update the constantly-changing eligibility with any carrier. Even calculating complex rate structures, such as those including group composition, member-specific geography and demographics is simplified with bswift."

— Sharyn McCormick
Senior Consultant
First Niagara Risk Management