Signals By Evive
September 28, 2026
Benefits programs must serve a broad workforce, but relevance is experienced one employee at a time.
Every organization includes employees at different stages of life, managing different health concerns, financial pressures, and family responsibilities. Industry context adds another layer, shaping the environments in which employees work and the kinds of support that feel most immediate or useful.
For HR leaders, the key challenge is helping each employee recognize which resources matter and what action to take next.
Evive® helps make that possible.
Evive is bswift’s personalized recommendation engine. It delivers year-round, data-driven nudges designed to guide employees toward cost-conscious decisions and healthier outcomes. Each logic-backed recommendation triggers timely, relevant messages that drive action, whether encouraging preventive care, supporting condition management, or improving benefits utilization.
Evive draws on millions of data points, including claims and spending behavior, enrollment and eligibility data, employee-selected preferences, and patterns across employee interactions over time. Together, these inputs help Evive personalize engagement with greater precision, making each interaction more timely, relevant, and better aligned to individual needs.
One source of those employee-selected preferences is Evive Profile Builder, an experience that allows members to identify the interests and health topics they care about most. Those selections add another layer of context to the broader data Evive uses to determine which content and resources are most relevant to each member.
For this infographic, the Signals by Evive data team analyzed 370,260 interest selections and 42,246 health-condition selections from approximately 137,000 members across three career stages. Industry-level findings draw on a subset of that population: 99,350 members from 85 clients with reliable industry classification data.
Some findings confirm expectations. Others may surprise you.
Findings reflect members who completed Evive Profile Builder and may not be representative of all bswift-administered populations.
The Health Story Changes More Dramatically
Mental health dominates early. Chronic conditions rise later.
Mental Health ConcentrationIncoming GenerationEmployees Under 35Nearly 45% of health-condition selections were for mental health conditions — more than twice the share for asthma, the cohort’s second-ranked condition.Top three health concerns1Mental health conditions2Asthma3Expecting a babyNearly 45% of health-condition selections from employees under 35 were for mental health conditions.Transition PointMore Conditions EmergePeak CareerEmployees Ages 35–54Mental health remains the leading concern, while chronic conditions become more prominent.Top five health concerns1Mental health conditions2High blood pressure3Pre-diabetes4Asthma5DiabetesPeak-career employees generated 50.2% of all condition selections, the largest share of the three career stages.Chronic Care MixSeasoned WorkforceEmployees Ages 55+High blood pressure moves into first place as the overall mix of health concerns becomes more varied.Top five health concerns1High blood pressure2Pre-diabetes3Mental health conditions4Diabetes5AsthmaConditions like COPD, cancer, cardiovascular disease, and musculoskeletal disorders are disproportionately concentrated in this group.Nearly 60% of all high blood pressure selections came from employees ages 45–64.
Frequently Asked Questions
What is Evive?
Evive is bswift’s personalized recommendation engine. It uses logic-backed recommendations to deliver timely, relevant messages through SMS, email, and in-platform nudges, helping employees take action on benefits, health, wellbeing and financial priorities throughout the year.
How does Evive personalize benefits engagement?
Evive draws on millions of data points, including claims and spending behavior, enrollment and eligibility data, employee-selected preferences, and patterns across employee interactions over time. Together, these inputs help Evive determine which guidance is most relevant to each member and when it is most likely to matter.
How does Evive support workforce engagement?
Evive supports workforce engagement by making benefits communication more relevant to each employee. It uses individual data and behavior to deliver guidance aligned to a member’s needs, interests, and circumstances, helping benefits feel more useful and actionable throughout the year.
How can Evive improve benefits utilization?
Evive helps improve benefits utilization by connecting employees with the programs, resources, and actions most relevant to them. Personalized reminders and recommendations can encourage preventive care, support condition management, guide cost-conscious decisions, and help employees use the benefits already available to them.
What is benefits optimization?
Benefits optimization is the process of helping an organization generate greater value from its benefits investment. It depends not only on offering the right programs, but also on helping employees recognize, understand, and use the resources most relevant to their needs.
How does Evive support benefits program optimization?
Evive supports benefits program optimization by turning a broad set of employee data into individualized, year-round engagement. By helping each member discover and act on the benefits most relevant to them, Evive can strengthen utilization, support better outcomes, and increase the value of the overall benefits program.
How does Evive improve employee engagement with benefits?
Evive improves employee engagement by delivering communications that are timely, personalized, and connected to the member’s own needs. Profile Builder adds employee-stated interests and health priorities to the broader data Evive uses to determine which guidance, resources, and next steps are most relevant.
What is Evive Profile Builder?
Evive Profile Builder is an experience that allows members to identify the interests, health topics, and preferences they care about most. Those selections enrich the broader set of data Evive uses to personalize engagement and make each interaction more relevant.
Why is year-round benefits engagement important?
Employees make benefits and healthcare decisions throughout the year, not only just during annual enrollment. Year-round engagement helps surface relevant resources at the moment they are most useful, supporting timely action, greater utilization, and better health and financial outcomes.
Related Resources
How Personalized Engagement Drives a 57% Lift in Clinical Action Completion
Benefits leaders often measure engagement by opens and clicks. But the more consequential question is whether employees actually complete the annual physical, follow through on the cancer screening, or take the steps needed to manage an ongoing condition.
What Gets Employees to Pay Attention? It Depends.
Benefits teams regularly communicate about topics that seem broad enough to matter to almost everyone: fitness, retirement, nutrition, stress management, sleep.
From Relevance to Results: How Personalized Benefits Engagement Drives 3x More Action
A construction crew, a hospital floor, and a financial services office are three very different workplaces.
High Blood Pressure or Mental Health? What Employees Signal They’re Concerned About, an Industry Breakdown
A construction crew, a hospital floor, and a financial services office are three very different workplaces.
From Fitness to Financial Planning: What Employees Prioritize in Their Benefits, an Industry Breakdown
Every employer wants benefits communication to feel relevant. But relevance does not look the same in every industry.
From Mental Health to Chronic Care: What Health Conditions Matter to Employees at Every Career Stage
Health benefits must serve a workforce with a wide range of needs, from behavioral health support and preventive care to ongoing chronic condition management.
From Fitness to Family Finances: What Employees Signal They Want from Their Benefits at Every Career Stage
HR teams are responsible for benefits programs that must serve employees across dramatically different moments in life.