bswift names Fiona Mulligan as Executive Vice President of Customer Experience Delivery & Strategy

bswift’s Service Center operations have evolved tremendously over the past few years and continues to be an important part of the business. To help drive this continued growth, we are pleased to announce that Fiona Mulligan joined bswift on April 16, 2018 as Executive Vice President of Customer Experience Delivery & Strategy.

“People, technology and growth drew me to bswift,” Mulligan said. “Many organizations have great intentions and talk about employee engagement and retention as a core strategy, but the reality is that it rarely becomes an actioned, cultural process. bswift has mastered the art of making this the core of all they do.”

Mulligan is responsible for the strategy and operations of the bswift Service Centers. She provides senior leadership to bswift’s service centers located in Chicago, Fresno and Costa Rica. As a key leader in helping drive bswift’s growth, she serves as a main influencer with prospective clients to represent bswift’s customer experience capabilities.

“Fiona’s focus will be to build upon what we already have in place to drive a robust customer experience at every level of the customer journey,” said Sanjiv Anand, CEO of bswift. “As service expectations continuously change, she will expand and evolve delivery to be ahead of the game so that these high-touch and complex interactions feel simple, seamless and elegant, just like our technology.”

Mulligan brings more than 25 years of customer experience strategy, operations, and benefits administration leadership to bswift. Most recently, she was Senior Vice President of Global Service Center Operations at Conduent, where she led and transformed multiple U.S. and Global service centers. She has also previously served in customer service leadership roles at Xerox and Alight (formerly AonHewitt), where she developed her passion for delivering world-class service that exceeds client expectations.

Mulligan has a Marketing and Business degree from the College of Marketing and Design in Dublin, Ireland.

About bswift

bswift is changing the world of benefits administration by combining deep expertise and a passion for technological innovation with a unique consumer-driven approach. Partnering with enterprises nationwide and serving millions of employees, bswift offers cloud-based technology and services for online enrollment, interactive decision support, ACA compliance reporting and employee engagement. bswift also provides access to consumerism, product and consulting solutions needed to build a benefits program specialized for both employers and employees alike. For more information about bswift, an Aetna company, visit

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