Spotlight Resources — Dec 16, 2019
Creating the Optimal Customer Experience
More than Customer Service: Crafting the Optimal Customer Experience
Remember the last time you had an outstanding customer experience? We do, too. When you have a positive experience, it sticks with you. And, when you have one that’s not-so-hot, you’re likely to remember it, too.
A service-oriented organization and culture isn’t just focused on “customer service”. Rather, it’s essential for a business to consider the overall “customer experience” they are providing. Epsilon reports that 80% of customers are more likely to do business with a company if it offers personalized experiences.* So, how exactly can today’s organizations accomplish this?
Join bswift in our webinar on going beyond the basics to craft the optimal customer experience.
View a recording of the webinar
You’ll hear about…
- The customer-focused qualities and practices that consumers expect from today’s forward-thinking organizations
- How today’s business leaders can instill a passion for customer experience within their organizational culture
- The role that hiring practices, training and workforce management play in developing a customer experience-driven service team
- How technology enables an organization to deliver on their customer experience goals and promises.
Hear from customer experience experts at bswift:
Executive Vice President, Customer Experience Strategy & Delivery
Senior Vice President, Client Services
Vice President, Human-Centered Design and Development
Vice President, Customer & Employee Experience Strategy & Delivery
ADDITIONAL CUSTOMER EXPERIENCE RESOURCES
Delivering an Optimal Customer Experience
At bswift, our goal in every service interaction is to provide employees with the confidence they need to not just understand their benefits, but also use them to achieve their personal health ambitions. Creating a positive experience for employees and delivering personalized, relevant information is at the core of our efforts.
SO, WHAT EXACTLY GOES INTO CRAFTING THE OPTIMAL CUSTOMER EXPERIENCE?
It’s more than customer service – it’s about the customer experience
bswift is a tech company – but the truth is, that’s only half of what we provide our customers. The other half, equally important, is how we’re helping our customers utilize and get the most out of our product. A service-oriented organization and culture is not only focused on “customer service”; rather, it’s essential to consider the overall “experience”.
Learn more about how bswift’s Service Center delivers a compassionate, personal customer experience.