Creating an Employee-Centric Benefits Communication Strategy

Employee-Centric Benefits Strategy




Webinar Thumbnail RecordingCreating an Employee-Centric Benefits Strategy

Two-thirds of employees feel that making sense of their benefits is too complicated.* Why? Ineffective, inconsistent benefits education and the lack of a personalized enrollment experience are likely reasons. With open enrollment approaching, we’ve got a few tips to help you redefine your strategy, demystify enrollment and create an optimal experience for your workforce. * Aflac, 2018

View a recording of the Webinar

Hear from communication and technology experts from bswift and Waters Technologies Corporation for an insightful virtual panel discussion on:

  • Strategies for putting your employees at the center of their benefits experience through year-round engagement
  • Understanding employees’ needs and goals to craft personalized benefits communications
  • Tips for building your organization’s unique “benefits brand”

Hear from communication and technology experts at bswift and Waters Technologies Corporation:

Sue Getz
Sue Getz
Communication Leader -
Practice Leadership at bswift
Justin Dauer Headshot
Justin Dauer
Vice President of
Human-Centered Design and Development at bswift
Robert DiFabio Headshot
Robert DiFabio
Director, North America Benefits at Waters Technologies Corporation






Smiling woman working at computer5 Tips for a Successful and
Low-stress Open Enrollment

Whether you’re about to kick off open enrollment or have a month to go, here are a few last-minute tips to help make this year’s enrollment season your best yet.

see our tips



bswift OE 2020 Survey

Let’s hear from you!

With open enrollment around the corner, we’re curious to hear about your benefits communication strategy. Please share your experience in this brief, 2 minute survey (plus, you’ll be entered into our raffle to win a pair of wireless headphones!) We look forward to receiving your responses!




Calendar on orange background365 Days of Benefits

We’ve got 3 quick tips for employers to help their workforce engage with their benefits year-round.

Check it out and share!



Hear from our customers and partners

Read more about what our customer and partners have to say about bswift's communication tools.

“One of the top benefits of bswift is Ask Emma. As someone who does new hire orientations, I’m often asked ‘What plan is right for me?’ Having employees go through this tool and put in their own personal information has been extremely helpful.”
– Stacey Wyshynski, Benefits Specialist at Boehringer Ingelheim

See what they are saying - infographic pdf


Communication testimonial


Traditionalists Through Gen Z: Benefits Administration and Your Multigenerational Workforce

Although there are varying opinions on the exact date ranges which define each generation, we can all probably agree that each one has their own unique priorities, values and communication style. So, as you may imagine, employee benefits should ideally be administered in a way that is accessible and helpful to everyone. But how can you actually make this happen?

see how to provide the best enrollment experience



See firsthand how our platform transformed the benefits experience for the largest construction materials producer in the world.

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