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What Do Consumers Really Want to Buy – Beyond Medical?
Wednesday, July 16th, 2014
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Consultants and insurers agree that the employee benefits market is entering a new era of consumerism where employers and employees expect greater choice and a retail shopping experience. But what products and services do consumers (aka employees) really want to purchase? And how do they want to buy them? What have been the barriers to adoption in the past, and how can they be overcome?
Join John Johnson, MetLife, and Don Garlitz, bswift, as they explore the recent history of ancillary and voluntary products and discuss the outlook for the future – in both private exchanges as well as in traditional benefit programs.
Topics of discussion will include:
- Participation rates
- Consumer purchasing behavior
- Buyer profiles
- Employee education
- Decision support tools
- Administrative challenges and solutions
John Johnson, Vice President, Channel Optimization, MetLife
Don Garlitz, Executive Director, Exchange Solutions, bswift