Top Business, Data and Wellness Experts to Speak at bswift Summit 2016 : bswift Press Release

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Top Business, Data and Wellness Experts to Speak at bswift Summit 2016

CHICAGO, IL — Tuesday, March 1st, 2016

bswift, a leader in cloud-based technology and services for employee benefits and tech-enabled choice, has announced the agenda for its bswift Summit 2016, set for May 5-6 in Chicago.

Now in its 13th year, the event is well known for convening HR and benefits professionals in a rich idea exchange around the industry’s most current issues, challenges and solutions.

Rob DiFabio, Benefits Manager at Waters Corporation, said: "I go to many conferences, meetings and seminars all year, and the bswift Summit truly is one that nicely combines really smart people doing great things in a really fun way."

All HR and benefits professionals are invited to register at This year, Summit attendees will hear from leading experts including:

  • Malcolm Frank, acclaimed business leader and co-author of "Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business." Frank, Executive Vice President at Cognizant, will use his keynote address to explore how the explosion of digital information has profoundly affected individuals, corporations and societies—and how HR/benefits professionals can create value for their organizations by using information strategically to engage employees more deeply in benefits understanding and decision-making.
  • Gary Loveman, current Caesars Entertainment Chairman and newly appointed President of Consumer Health and Services at Aetna. Loveman will lead a robust discussion on next-generation strategies to help organizations engage employees as better consumers and support them in making more informed health and benefits decisions.
  • Jim Routh, Chief Information Security Officer at Aetna. Recent data breaches among national retail and financial organizations have consumers concerned about the security and privacy of their personal and medical information. A data security expert with more than three decades of experience, Routh will share proven strategies in using emerging technology to develop and implement innovative security controls. Employers can use such strategies to protect sensitive data and help soothe employee fears.
  • Dr. Cindy Geyer, Medical Director for award-winning luxury and wellness resort Canyon Ranch in Lenox, Mass. As a growing body of research links the mind-body connection to overall health, more employers are using workforce wellness programs to promote positive sleep, nutrition and well-being. Dr. Geyer’s keynote session will offer specific solutions to help professionals harness the power of sleep to improve employee health.

As in years past, bswift Summit 2016 will also feature the latest innovations in tech-enabled choice—including strategies to refresh the enrollment experience, enhance employee consumerism, improve decision support and streamline mobile delivery.

"Year over year, federal data show that employers spend about 30% of payroll on employee benefits," said Kerry Sain, bswift CEO & President. "With that level of investment, companies need to capture low-hanging fruit for high-value ROI, and technology solutions can do just that. At Summit, HR and benefits professionals will learn about and discuss easy-to-implement and innovative tech solutions that can simplify benefits administration and facilitate regulatory compliance—all for a fraction of annual benefits spend."

Additional details on the Summit agenda, registration, hotel accommodations and more—including how to win airfare and a three-night stay for two at Canyon Ranch—are available at

About bswift
bswift is changing the world of benefits administration by combining deep expertise and a passion for technological innovation with a unique consumer-driven approach. Partnering with enterprises nationwide and serving millions of employees, bswift offers cloud-based technology and services for online enrollment, interactive decision support, ACA compliance reporting and employee engagement. bswift also provides access to consumerism, product and consulting solutions needed to build a benefits program specialized for both employers and employees alike. For more information about bswift, an Aetna company, visit


Emma Frutkin