Diversified, LLC and bswift Enter Partnership to Offer Full-Service Group Benefits Solutions to Wisconsin Companies : bswift Press Release

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Diversified, LLC and bswift Enter Partnership to Offer Full-Service Group Benefits Solutions to Wisconsin Companies

CHICAGO, IL — Monday, August 6th, 2001


Johnson-Diversified, LLC, a leading Wisconsin employee benefits insurance brokerage, has entered into a Preferred Channel Partner relationship with bswift, an Internet-based benefits administration and Human Resources (HR) service, to offer full-service benefits solutions to Wisconsin employers.

Employers today face a dizzying array of choices when it comes to selecting an employee benefits consulting or brokerage firm. Johnson-Diversified differentiates itself from the competition by offering a multitude of value-added options, including self-service, web-based employee benefits administration tools, financial decision support tools, Internet-assisted customer service and bswift’s online benefit administration services.

“Today’s insurance brokerage firm has to differentiate itself from competitors. The days of just selling on price are long gone. Our partnership with bswift enables us to differentiate ourselves with technology and add value at every stage,” says Chris Lie, CEO of Johnson Insurance.

“We conducted an extensive search for a technology partner and chose bswift because of their award-winning technology, vision and strong customer service orientation,” says Jim McCormack, Managing Partner of Johnson-Diversified, LLC.

bswift simplifies HR administration with tailored online solutions that encompass benefits enrollment and administration, HR/employee communications, time reporting, and voluntary benefits. “When we spoke with bswift clients, they were delighted not only with bswift’s world-class customer service, but also with the capabilities of the bswift system -- including benefit communications, online enrollment, benefit inquiries, and data transmissions to payroll and to carriers,” said Craig Davidson, SVP of Corporate Development with Johnson-Diversified, LLC. “bswift helps us move from a transaction-based relationship with the customer to a performance-based relationship. That’s what customers want,” said Davidson.

"Johnson Diversified, LLC is an ideal bswift Preferred Channel Partner,” says Ray Seaver, bswift General Manager and Partner. "We share a common pursuit of increasing value to the customer. They have developed a refreshing and compelling array of value-added services for their clients. This vision will continue to propel Johnson Diversified, LLC into the broker of choice for many, many more companies. We are proud to be included as one of the key services.”

About Johnson-Diversified
Johnson-Diversified, LLC is the second largest privately held full-service insurance brokerage firm in Wisconsin. With multiple locations throughout the state, the firm’s origins date back more than 100 years. Today, Johnson-Diversified, LLC is a full-service firm offering customers assistance in all lines of insurance, human resource consulting, e-business insurance advice, payroll systems, claims management, loss control and other value-added services. For more information, see www.johnsonins.com or www.div-ins.com, or contact Craig Davidson (cdavidson@div-ins.com), 262-574-0440 or 262-886-9555.

About bswift
bswift is changing the world of benefits administration by combining deep expertise and a passion for technological innovation with a unique consumer-driven approach. Partnering with enterprises nationwide and serving millions of employees, bswift offers cloud-based technology and services for online enrollment, interactive decision support, ACA compliance reporting and employee engagement. bswift also provides access to consumerism, product and consulting solutions needed to build a benefits program specialized for both employers and employees alike. For more information about bswift, an Aetna company, visit www.bswift.com.

MEDIA CONTACT

Rich Gallun
877-927-9438
rgallun@bswift.com