BSWIFT LAUNCHES "BSWIFT BLOG"

CHICAGO, IL - November 2, 2007 - bswift, a leading provider of HR and benefits software and services, announced today the launch of the "bswift blog" at www.bswiftblog.blogspot.com. It can also be accessed from bswift's public website at www.bswift.com/login.htm. The bswift blog serves as an informal message board where bswift can share information and observations on the HR and benefits world, and industry professionals have the opportunity to join in the conversation. bswift encourages its clients, partners and anyone in the business to visit the blog and post their comments.

The bswift blog kicks off with a piece entitled "Brokers: Beware of the Payroll Trojan Horse!" , a commentary on the growing number of payroll companies who are getting into the benefits brokerage business - and using employee benefits technology to help cement the deal.

"As a technology company serving the HR and benefits world, we're in the business of making connections - between employers, employees, insurance carriers, vendors, brokers, HR staff - anyone who's involved in benefits," says Rich Gallun, CEO of bswift. "So creating a blog is a natural extension of our online community of users and partners. We want to bring people in the industry together and facilitate conversation about topics that affect all of us - our business and our lives."

About bswift

bswift offers software and services that streamline all aspects of HR, benefits and payroll administration. Currently, more than 3,400 employers utilize bswift's Web-based, state-of the-art technology to significantly reduce administrative costs and time-consuming paperwork, making life easier for HR staff and employees alike. bswift is based in Chicago, IL. For more information, please go to www.bswift.com or contact Susan Blinkhorn at( sblinkhorn@bswift.com) or toll-free at 1-877-9-bswift (927-9438).