Land of Lincoln Health Selects bswift as Exchange Technology Partner : bswift Press Release

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Land of Lincoln Health Selects bswift as Exchange Technology Partner

CHICAGO, IL — Tuesday, January 14th, 2014

Land of Lincoln Health, Illinois’ only consumer operated and oriented health insurance plan (CO-OP), and bswift, a leader in cloud-based technology and services for employee benefits and health exchanges, announced today that they have finalized an agreement in which bswift will provide exchange technology and services to Land of Lincoln Health. The Land of Lincoln Health Marketplace offers employers access to a broad network of health providers that includes some of the highest-rated doctors and hospitals across Illinois.

The bswift solution for Land of Lincoln Health leverages the robust technology bswift has developed over the last 14+ years, including the following functions and capabilities:

  • A defined contribution platform for employers and employees
  • Shopping tools, decision support, and enrollment for employees
  • Employer tools including compliance guidance, reporting, dashboards and alerts

Land of Lincoln Health conducted an intensive search for a strategic partner and chose bswift based on its full range of required services and functionality, including state-of-the-art decision support and shopping tools for employees, accurate and reliable billing reports and services for employers and carriers, and for its proven track record with employers.

“With the implementation of the ACA, we are seeing unprecedented changes in the world of employee benefits,” said Dan Yunker, CEO of Land of Lincoln Health. “As a new insurance company, Land of Lincoln Health has the opportunity to build an organization tailor-made for this new environment and to do that we knew we wanted to partner with national leaders like bswift to provide individuals and employers a platform that delivers the best benefit solutions possible.”

bswift CEO Rich Gallun remarked, “Since our inception, our goal has been to use technology and information to simplify the administration of health care, reduce costs and empower consumers, and our partnership with Land of Lincoln Health is an extension of that legacy. The time for consumer-driven health care has come, and we are excited to combine Land of Lincoln Health’s innovative approach and affiliated leading hospital systems with our proven technology to advocate a new way to think about benefits.”

About Land of Lincoln Health
Land of Lincoln Health is a trademark for Land of Lincoln Mutual Health Insurance Company. Land of Lincoln Health is a fully-licensed mutual health insurance carrier in the State of Illinois and a Consumer Operated and Oriented Plan as identified in Section 1322 of the Patient Protection and Affordable Care Act. Extra revenue is reinvested for members’ benefit by improving coverage, controlling premiums and expanding benefits. Land of Lincoln Health offers 19 individual and family qualified health plans and 19 for small group. For more information, please visit

Land of Lincoln Health: Alex Normington

About bswift
bswift is changing the world of benefits administration by combining deep expertise and a passion for technological innovation with a unique consumer-driven approach. Partnering with enterprises nationwide and serving millions of employees, bswift offers cloud-based technology and services for online enrollment, interactive decision support, ACA compliance reporting and employee engagement. bswift also provides access to consumerism, product and consulting solutions needed to build a benefits program specialized for both employers and employees alike. For more information about bswift, an Aetna company, visit


Emma Frutkin