HealthPartners Launches Benefits for Me™ Private Exchange Solution with bswift Technology : bswift Press Release

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HealthPartners Launches Benefits for Me™ Private Exchange Solution with bswift Technology

Chicago, IL and Bloomington, MN — Thursday, September 11th, 2014

HealthPartners, the largest consumer-governed, non-profit health care organization in the nation, announced today the launch of Benefits for Me™, built on technology by bswift, a leader in cloud-based technology and services for employee benefits and exchanges. This new private exchange solution enables employers to offer many health insurance plan choices to their employees, who can use the online tool to compare and choose the best plan for them.

“bswift is proud to partner with an award-winning health care organization with a reputation for innovative care delivery, and we are confident that Benefits for Me has the recipe for success,” says Mike Glantz, Senior Vice President, Exchange Solutions, bswift.

Benefits for Me can accommodate a wide variety of benefits offerings for employers with 51 or more employees using a defined contribution funding strategy. Businesses are increasingly exploring this strategy as a way to manage the cost of health care—18% of large employers in 2014 compared to 14% in 2013, according to the 2014 bswift Benefits Study, conducted in conjunction with Employee Benefit News.

This private exchange is the newest addition to HealthPartners' suite of defined contribution solutions and can be used for enrollment in HealthPartners’ medical, dental and flexible spending account (FSA) plans. It joins Plan for MeSM, an engaging plan comparison tool that launched in 2013.

To learn more about Benefits for Me, call 952.883.5200.

About HealthPartners Health Plans
Founded in 1957, HealthPartners serves more than 1.5 million medical and dental health plan members nationwide. It is the largest consumer-governed, non-profit health care organization in the nation and provides care, coverage, research and education to improve health and well-being in partnership with members, patients and the community. HealthPartners is the top-ranked commercial health plan in Minnesota and is also ranked among the top 30 plans in the nation, according to National Committee for Quality Assurance's (NCQA) Health Insurance Plan Rankings 2013-14. For more information, visit

HealthPartners: Daniel Foss

About bswift
bswift is changing the world of benefits administration by combining deep expertise and a passion for technological innovation with a unique consumer-driven approach. Partnering with enterprises nationwide and serving millions of employees, bswift offers cloud-based technology and services for online enrollment, interactive decision support, ACA compliance reporting and employee engagement. bswift also provides access to consumerism, product and consulting solutions needed to build a benefits program specialized for both employers and employees alike. For more information about bswift, an Aetna company, visit


Emma Frutkin