Frenkel Benefits Launches Frenkel Benefits Marketplace, a Private Exchange in Partnership with bswift : bswift Press Release

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Frenkel Benefits Launches Frenkel Benefits Marketplace, a Private Exchange in Partnership with bswift

NEW YORK AND CHICAGO — Tuesday, September 17th, 2013

Frenkel Benefits, an employee benefits broker and consulting firm, unveiled the Frenkel Benefits Marketplace today, a private exchange powered by bswift’s technology platform. Designed to take advantage of private health care opportunities in light of Affordable Care Act requirements, the exchange will manage costs for employers and offer competitive benefit options for employees.

Within the next 12 months, Frenkel Benefits Marketplace is expected to support 20,000+ consumers and provide shopping tools, decision support, and enrollment for employees. Frenkel Benefits chose to partner with bswift, a leader in cloud-based technology and services for employee benefits and health exchanges, because of its proven technology including a robust defined contribution platform for employers and employees, and bswift’s new “Ask Emma” interactive benefits advisor. Additional capabilities provided through bswift include Electronic Data Interchange (EDI) files and transmissions to carriers and payroll.

“The Frenkel Benefits Marketplace is changing the delivery of private health care and giving Frenkel Benefits clients a first to market advantage,” noted Frenkel Benefits COO, Craig Hasday. “bswift has an excellent track record in powering private exchanges and we look forward to offering our customers a private exchange that can handle the administrative complexities under the Affordable Care Act.”

bswift CEO Rich Gallun remarked, “Frenkel Benefits has designed a superior health insurance exchange with access to multiple carriers, which will help employers manage benefits costs and attract and retain talent in an increasingly competitive landscape. Frenkel Benefits’ expertise combined with the proven technology of bswift stands at the forefront of delivering private health care in the new world of benefits.”

About Frenkel Benefits
Frenkel Benefits is one of the largest privately held employee benefit brokerage / consulting firms in the United States. It is the employee benefits division of Frenkel & Company, a full-service independent insurance brokerage firm established in 1878. Frenkel Benefits is also a leader in integrating wellness with benefits planning and includes Onsite Wellness, the wellness division of Frenkel Benefits. For more information, visit and visit the FrenkelySpeaking blog at

Frenkel Benefits: Christina Campisi

About bswift
bswift is changing the world of benefits administration by combining deep expertise and a passion for technological innovation with a unique consumer-driven approach. Partnering with enterprises nationwide and serving millions of employees, bswift offers cloud-based technology and services for online enrollment, interactive decision support, ACA compliance reporting and employee engagement. bswift also provides access to consumerism, product and consulting solutions needed to build a benefits program specialized for both employers and employees alike. For more information about bswift, an Aetna company, visit


Emma Frutkin