bswift to Lead Discussion at AHIP on Role of Health Plans in Coming Health Exchanges : bswift Press Release

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bswift to Lead Discussion at AHIP on Role of Health Plans in Coming Health Exchanges

CHICAGO, IL — Thursday, November 10th, 2011

bswift, a national leader in software and services for employee benefits administration, today announced that it is moderating a panel titled, Lessons Learned from Utah: What Health Plans Need to Know, at the American Health Insurance Plans (AHIP) Exchange Conference in Chicago at the Renaissance Chicago Hotel November 16 – 17.

bswift is the technology provider for enrollment and administration of the Utah Health Exchange, one of the first operational state health insurance exchanges in the country. In addition, the company serves as the enrollment and administration backbone for numerous private exchanges around the country.

“bswift has years of experience providing technology for all kinds of Health Insurance Exchanges, including public and private exchanges in numerous states across the country,” said bswift CEO Rich Gallun. “At AHIP, our panel will illustrate why the Utah Health Exchange is considered a leading model for public American Health Benefits Exchanges (AHBE), Small Business Health Options Program (SHOP) exchanges and private exchanges, and why these exchanges have administration requirements that are more similar to today’s group market than today’s individual market.”

States have until January 1, 2014 to establish AHBE and SHOP exchanges, with the option to keep the exchanges separate or combined. Although Health Insurance Exchanges are often compared to online travel sites, they are significantly more complex because of their ongoing administrative nature. Unlike travel sites focused on one-time transactions, health exchanges manage enrollment, eligibility, and numerous changes in the face of various regulatory restrictions.

Panelists and moderator include:
  • Jim Pinkerton, Assistant Director, Actuarial, Regence BlueCross BlueShield
  • Dan Schuyler, Director, Leavitt Partners
  • Dr. Norm Thurston, Health Reform Implementation Coordinator, State of Utah
  • Don Garlitz, Executive Director, Exchange Solutions, bswift

For health plan executives looking to position their products and understand how consumers, employers, health plans, government officials and brokers all interact with Health Insurance Exchanges, the session is not to be missed.

About bswift
bswift is changing the world of benefits administration by combining deep expertise and a passion for technological innovation with a unique consumer-driven approach. Partnering with enterprises nationwide and serving millions of employees, bswift offers cloud-based technology and services for online enrollment, interactive decision support, ACA compliance reporting and employee engagement. bswift also provides access to consumerism, product and consulting solutions needed to build a benefits program specialized for both employers and employees alike. For more information about bswift, an Aetna company, visit


Laura Field