bswift Selects Subimo to Deliver Health Information : bswift Press Release

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bswift Selects Subimo to Deliver Health Information

CHICAGO, IL — Wednesday, June 6th, 2001

Subimo, a provider of comprehensive decision support tools and health care information to payors and employers, today announced that it has been selected by bswift, an Internet-based employee benefits enrollment, administration, and communications service, to provide a comprehensive suite of decision support tools to bswift’s clients.

With this announcement, bswift clients are able to purchase the Subimo Healthcare Advisor for use in the bswift benefits management portal. This integration ensures that employees using bswift have access to a complete set of health and benefit management tools.

In a study released last year, Hewitt Associates found that 90% of the 600 corporate executives surveyed believe the Internet will be effective in helping employees navigate the health care system, in meeting health plan requirements, in integrating information and providing access to support employee health and condition management. “We see making the Subimo resources available to our clients as a logical next step in the ongoing development of our products,” said Rich Gallun, Managing Partner for bswift. “Health management tools are important to our clients as they can have a real impact on cost.”

The Subimo Healthcare Advisor enables a user to research a wide range of health conditions and procedures. Available information is tailored to the user’s age, gender, and region of the country. Further, users can identify factors about hospitals that are important to them and use them to find the hospital that best fits their needs.

“Subimo’s tools can stand alone, or be integrated as part of a comprehensive benefits management solution, ” said Ann Mond Johnson, Subimo’s President. “Our relationship with bswift enables those employers who want a complete benefits management resource to enjoy the benefits of both products in one product package.”

Subimo is fast becoming the leading, most reliable provider of health care information for consumers facing a health care decision. The company delivers its information products through other firms to reach employers and their employees. Subimo offers a distinctive and unique combination of quantitative and qualitative information designed to help people make better health care decisions, improve outcomes, and over the long-term lower health care costs.

About Subimo
Subimo helps employers and payors improve health care quality and reduce costs by providing decision-making tools to consumers. As consumers become more involved in their health care, they need tools to help them assess their options and to make better health care decisions for themselves and their families. With Subimo’s tools, anybody facing a significant health care decision or needing to learn how to manage a condition can quickly get straightforward, honest, and accurate information. The company can be reached on the web at or contact John Fiacco ( , 770-649-9093.

About bswift
bswift is changing the world of benefits administration by combining deep expertise and a passion for technological innovation with a unique consumer-driven approach. Partnering with enterprises nationwide and serving millions of employees, bswift offers cloud-based technology and services for online enrollment, interactive decision support, ACA compliance reporting and employee engagement. bswift also provides access to consumerism, product and consulting solutions needed to build a benefits program specialized for both employers and employees alike. For more information about bswift, an Aetna company, visit


Rich Gallun