bswift Partners with Canyon Ranch to Offer Health and Wellness Retreats to Springboard Members : bswift Press Release

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bswift Partners with Canyon Ranch to Offer Health and Wellness Retreats to Springboard Members

CHICAGO, IL AND TUCSON, AZ — Friday, October 17th, 2014

bswift, a leader in cloud-based technology and services for employee benefits and health exchanges, and Canyon Ranch, a pioneer in healthy living and luxury spa vacations, announced today they will provide a select set of health, stress management and resiliency offers on the bswift Springboard Marketplace, a private health and benefits exchange.

“Canyon Ranch has long been recognized as a global leader in wellness and stress management,” said Brad Wolfsen, Senior Vice President, bswift. “We are quite pleased to be able to bring the company’s proven and distinctive programs to our clients.”

Canyon Ranch will distribute a series of special offers through Springboard, including Optimal Living Programs on Stress Management and Resiliency, Training for Your Personal Best and even Executive Health. These packages include guidance by Canyon Ranch physicians, nutritionists, life management experts and exercise physiologists.

“The impact of stress management and healthy living on productivity has become an important focus of employers’ wellness programs as health care costs associated with stress continue to attract attention,” noted Wolfsen. “There is no better time than the annual enrollment period, a stressful time for Benefits departments and their leadership, to introduce the special offerings available on Springboard Marketplace.”

“Canyon Ranch is pleased to distribute its offers through bswift’s innovative exchange platform and reach bswift’s clients more directly,” said Tracey Anne Latkovic, Corporate Vice President, Sales. “Many employers have found our packages highly valuable for their executives and as enticing rewards for a variety of incentive programs. We look forward to the new markets this partnership will bring.”

About Canyon Ranch
Canyon Ranch pioneered the evolution of the wellness lifestyle and has been an industry leader for close to 35 years. Operating the world’s most celebrated collection of life-enhancement properties, Canyon Ranch has destination health resorts in Tucson, Ariz., Lenox Mass., as well as Canyon Ranch Hotel & Spa in Miami Beach, the nation’s first luxury wellness hotel and residential community. In addition, Canyon Ranch operates a SpaClub at The Venetian & The Palazzo in Las Vegas, Nev., Canyon Ranch SpaClub at Sea onboard Cunard’s Queen Mary 2 luxury ocean liner, the seven ships that make up Oceania and Regent Seven Seas Cruises and the newest addition, aboard Celebrity Cruises. Canyon Ranch has been named the “Healthiest Spa in America” by Health magazine as well as the “Best Spa for Food” by Gourmet magazine. Additionally, Canyon Ranch is a 13-time winner of Travel + Leisure’s Best Spa Award and the only 11-time recipient of the Condé Nast Traveler Best Destination Spa Award.

Canyon Ranch: Sheryl Press
520.749.9655 x.4287

About bswift
bswift is changing the world of benefits administration by combining deep expertise and a passion for technological innovation with a unique consumer-driven approach. Partnering with enterprises nationwide and serving millions of employees, bswift offers cloud-based technology and services for online enrollment, interactive decision support, ACA compliance reporting and employee engagement. bswift also provides access to consumerism, product and consulting solutions needed to build a benefits program specialized for both employers and employees alike. For more information about bswift, an Aetna company, visit


Emma Frutkin