bswift Introduces Integrated Product Platform for Administrators and HR Managers : bswift Press Release

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bswift Introduces Integrated Product Platform for Administrators and HR Managers

CHICAGO, IL — Monday, September 13th, 2004

bswift, a leading provider of Web-based employee benefit content, communication, enrollment and administration solutions, is pleased to announce that it has launched a redesigned site for its system administrators and HR Managers, available with its recent release of version 4.62.

The new interface incorporates all of bswift’s products (brokerTools™, hrAssist™, Communicator™ and Manager™) onto one integrated technology platform. In addition, the user-friendly new design makes common functions more readily visible and directly clickable from the homepage. It is more intuitive and requires much less “drilling down” in order to perform common functions.

“bswift is the only system on the market today that allows access to all products – from content and communication to enrollment and administration – on one platform,” says Rich Gallun, President of bswift. “This new design also adds an aesthetic enhancement to the already robust functionality of the system. Since the inception of bswift, we have always placed an emphasis on substance over style - striving to develop the most feature-rich, flexible, intuitive, and user-friendly system. That said, with our new redesign, we have not only upgraded our system’s ease of use, but we’ve also added a very professional, versatile, and appealing “look and feel.’”

About bswift
bswift is changing the world of benefits administration by combining deep expertise and a passion for technological innovation with a unique consumer-driven approach. Partnering with enterprises nationwide and serving millions of employees, bswift offers cloud-based technology and services for online enrollment, interactive decision support, ACA compliance reporting and employee engagement. bswift also provides access to consumerism, product and consulting solutions needed to build a benefits program specialized for both employers and employees alike. For more information about bswift, an Aetna company, visit


Susan Blinkhorn
(312) 261-5751