bswift Expands Its Employee Benefits Product Line with Springboard Specials : bswift Press Release

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bswift Expands Its Employee Benefits Product Line with Springboard Specials

CHICAGO, IL — Friday, September 12th, 2014

bswift, a leader in cloud-based technology and services for employee benefits and exchanges, announced today the introduction of Springboard Specials, a new module that can be enabled with Springboard Marketplace, the company’s private health and benefits exchange, or alongside a traditional benefits program. bswift’s Springboard Specials significantly broadens the set of benefits available to employees at no additional cost to employers.

With Springboard Specials, employers can instantly expand their menu of employee benefits with special offers and extra perks such as weight-loss solutions, fitness memberships, pet insurance, identity theft protection and more. Springboard Specials are featured on the employer’s bswift portal along with any existing deals specifically offered by that employer.

For example, Springboard Specials now includes Retrofit, a weight loss program that helps employees make sustainable lifestyle changes through technology and innovative online coaching. Because employees purchase Springboard Specials directly from the participating companies, employers avoid any extra administrative burden.

“In the new world of benefits, it’s all about consumerism—giving employees a wide selection of options to choose from, so they get what they want,” said bswift CEO Rich Gallun. “Some people may value a spa getaway; others, pet insurance.”

For more information on Springboard Specials, contact

About bswift
bswift is changing the world of benefits administration by combining deep expertise and a passion for technological innovation with a unique consumer-driven approach. Partnering with enterprises nationwide and serving millions of employees, bswift offers cloud-based technology and services for online enrollment, interactive decision support, ACA compliance reporting and employee engagement. bswift also provides access to consumerism, product and consulting solutions needed to build a benefits program specialized for both employers and employees alike. For more information about bswift, an Aetna company, visit


Emma Frutkin