bswift and ShapeUp Announce Partnership to Promote Social Wellness and Positive Health Outcomes : bswift Press Release

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bswift and ShapeUp Announce Partnership to Promote Social Wellness and Positive Health Outcomes

CHICAGO, IL AND PROVIDENCE, RI — Wednesday, August 27th, 2014

bswift, a leader in cloud-based technology and services for employee benefits and health exchanges, today announced a partnership with ShapeUp, the leading global provider of clinically-proven, social wellness solutions. Through this partnership, employees and employers alike can improve their health and wellbeing and embed healthy activities into their corporate culture.

bswift’s portal integration with ShapeUp’s wellness solution will enable employees to quickly access wellness programming and will enable administrators to more easily communicate their wellness activities. With ShapeUp, employees can join in team competitions, challenge their coworkers to get healthy together and track their progress toward meeting their health goals. ShapeUp’s wellness programs encourage sustainable healthy behaviors, including increased physical activity, nutritious eating and weight loss.

“Employers are expanding their traditional wellness programs to include socially-based health challenges that encourage employees to get more active and lose weight with their teams at work. Our experience shows that combining social motivation and incentives increases engagement in wellness programs. We are very excited to provide our member organizations with an integrated option for both accessing and administering these offerings,” said Brad Wolfsen, Senior Vice President, bswift. “We look forward to working with ShapeUp to provide our current and future clients with an effective, engaging social wellness option that enhances their overall benefits program.”

“Private exchanges have the potential to re-shape workplace wellness. It’s an ideal environment to include wellness and creative incentives, like premium differentials,” said Scott Pashley, Vice President of Channel Development at ShapeUp. “Employers will also benefit from the increased engagement that a social wellness approach delivers.”

As a bswift partner, ShapeUp will extend its proven social wellness programming to employees across the country, while employers may select from three pricing tiers based on the size of their employee population.

“Working with bswift allows ShapeUp to realize its full potential for providing exceptional solutions to new distribution challenges,” said Dr. Rajiv Kumar, Founder and CEO of ShapeUp. “We are thrilled to bring such an effective, combined offering to the market.”

About ShapeUp
ShapeUp is the leading global provider of clinically-proven, social networking and incentives-based employee wellness programs that help people exercise more, eat healthier, and improve their overall wellbeing. Founded in 2006 by two medical doctors, ShapeUp has pioneered an innovative approach to behavior change called Social Wellness™ that leverages the power of social networking, gaming, and financial rewards to improve the health of large populations and reduce healthcare costs. ShapeUp’s social wellness platform covers over three million lives across 129 countries and is used by more than 500 employers and health plans. Learn more about ShapeUp at

ShapeUp: Chanel Benoit
(617) 332-9999 ext. 209

About bswift
bswift is changing the world of benefits administration by combining deep expertise and a passion for technological innovation with a unique consumer-driven approach. Partnering with enterprises nationwide and serving millions of employees, bswift offers cloud-based technology and services for online enrollment, interactive decision support, ACA compliance reporting and employee engagement. bswift also provides access to consumerism, product and consulting solutions needed to build a benefits program specialized for both employers and employees alike. For more information about bswift, an Aetna company, visit


Emma Frutkin